Proximus design system
Important information:
Using the Design System implies following some rules: the code should be valid and same as the Design System. Meaning custom HTML & CSS override are forbidden.
Please don't forget to read Usage part of each element.

Copywriting

Inconsistencies in grammar and style interrupt concentration. Help users focus on your product by following these guidelines and applying them consistently.

last modified: 01/01/1601 01:00:00

How do we address our customers?

PROX tone of voice

A unique brand like Proximus deserves a unique voice. One that adds more than just a pinch of grit and guts to everything we say and write. Because as a brand, we sound anything but boring - "Think possible", remember? Here are our 4 tone of voice principles:

Personal

We speak from one human to another, always with the benefits for our customers in mind.

Resolute

Our tone is clear and determined, never harsh or arrogant. Our confidence inspires trust and puts people at ease.

Optimistic

We believe in technology ("Think possible") & we're convinced there's always a constructive solution to any situation or question.

Xylophonic

Every now and then, we lighten things up with a playful note and a refreshing twist.


Curious for more?
Great, check the tone of voice guidelines and practical examples in every language!

last modified: 01/01/1601 01:00:00

Capitalization

Use sentence-case capitalization for all UI text elements. This style is predominantly lowercase. Capitalize only the initial letter of the first word in the text and other words that require capitalization, such as proper nouns. For example, labels in a form would be written as “First name” and “Email address.”

Sentence-style capitalization makes it easy for readers to distinguish between common nouns and proper nouns, and is generally considered the quickest form to read.

Unless the name is a product or service name, or is trademarked, always use sentence-style capitalization.
All Proximus's products names

First and second person

last modified: 01/01/1601 01:00:00
FR NL EN
GSM gsm Mobile
SMS sms, sms’en SMS, SMSes
MMS mms, mms’en MMS, MMSes
carte SIM simkaart SIM card
carte nano-SIM nano-simkaart Nano SIM card
carte micro-SIM micro-simkaart Micro SIM card
carte Pay&Go Pay&Go-kaart Pay&Go card
code PIN pincode PIN code
code PUK pukcode PUK code
wi-fi wifi Wi-Fi
min min. min
s sec. s
5,5 pouces 5,5 inch 5.5 inch

Number formatting

Phone number

0800 33 800

Abbreviations FR/NL/EN

The abbreviations are the same in the 3 languages

  • 20 KB
  • 20 MB
  • 20 GB
  • 20 Kbps
  • 20 Mbps
  • 20 MHz
  • ADSL
  • URL
  • HD
  • UMTS
  • e-mail
  • e-Shop

Promo in patches

FR NL EN
Promo web Webpromo Web promo
Installation gratuite Gratis installatie Free installation
1 mois d'essai gratuit Test 1 maand gratis 1 month for trial
last modified: 01/01/1601 01:00:00

TV products

  • All Sports
  • Be tv
  • Movies & Series
  • Family

Usage FR NL EN DE
In the descriptive texts and in communications Option TV Tv-optie TV option TV-Option
Chaine Zenders Channel Sender
In Dutch, do not use the word "Kanaal" anymore, use the word "Zenders" instead.
  • Except when the meaning of the sentence requires the use of the word Kanaal for a good understanding.
  • Some sentences may need to be rewritten.
    Example: "Standaard vind je deze zender op kanaal 13" becomes : "VTM vind je op zender 13.
TV Bonus

No longer use the words: TV Bonus. Replace "Bonus" with an explanatory sentence.